Image
Face-to-Face (Typeface, That Is)
I love it when marketing people talk about “branding.” No, seriously, I love it. Today, the New York Times talks with branding expert Brian Collins about the Obama campaign’s use of the typeface Gotham, designed by Tobias Frere-Jones—brother to New York music critic Sasha Frere-Jones. (Slackers. Don’t these guys know that the Foer brothers are writing bestselling novels, editing The New Republic, and writing kick-ass pieces for National Geographic?) Anyway, typophiles, start your engines.
Ted Genoways is the author of five books, most recently This Blessed Earth: A Year in the Life of an American Family Farm (Norton, 2017). Tequila Wars, his saga of the Cuervos, Sauzas, and other tequila families, is forthcoming (Norton, 2019). He was the editor of VQR from 2003 to 2012.